Blog - Marketing Digital, Estratégias de Facebook e Google Marketing

Design Thinking: saiba qual é a importância

Marketing Digital

Design Thinking: saiba qual é a importância

Você já ouviu falar sobre design thinking? Sabe o que é? Na verdade, o termo refere-se a uma maneira de dar vida ao pensamento crítico e inovador dentro das empresas. A partir dele, surgem ideias e práticas colaborativas, visando melhorias...

20/11/2021

CRO: o que é a otimização da taxa de conversão?

Marketing Digital

CRO: o que é a otimização da taxa de conversão?

Vamos abordar a estratégia de marketing digital que tem como objetivo otimizar a taxa de conversão, CRO (Conversion Rate Optimization). Mas, afinal, o que é uma conversão? É quanto os visitantes realizam uma ação na sua página de vendas ou site,...

20/10/2021

CRO: o que é a otimização da taxa de conversão?

Marketing Digital

Aprenda o que é persona e como definir para sua empresa

Você já ouviu falar em persona? Quer saber o que significa? Pense no cliente ideal para a sua empresa, como ele seria, como se comporta, onde mora, trabalha com o que, quais são suas motivações e objetivos, que soluções ele busca, qual é a história...

20/09/2021

O que é CRM e quais os benefícios?

Marketing Digital

O que é CRM e quais os benefícios?

Existe uma ferramenta muito utilizada pelas equipes de vendas, marketing e relacionamento com o cliente: o CRM (Customer Relationship Management). Ela serve de fato para facilitar a Gestão de Relacionamento com o Cliente.Por meio do software é...

03/09/2021

Arrasta pra cima: liberado para todos os usuários

Marketing Digital

Arrasta pra cima: liberado para todos os usuários

O Instagram é realmente um fenômeno das redes sociais, sendo já considerada a que mais cresce no mundo. O Brasil está entre os cinco países que mais usam o Instagram, postando cerca de 70 milhões de fotos e com mais de 1.2 bilhões de curtidas...

20/08/2021

Marketing Digital

Rebranding: O que é e como fazer?

As empresas estão se movimentando na busca por novos públicos, uma identidade visual diferenciada, novos mercados e até mesmo para solucionar uma potencial situação de crise. Para que tudo isso funcione, é preciso rever a imagem que a empresa ou o...

30/07/2021

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